Ilise Benun – Command the Fees You Deserve
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Short Description:
The right clients, the right prices. Earn more money for the work you love to do – let Ilise Benun show you how in the complete guide to marketing, pricing, and booking freelance work: Command the Fees You Deserve…
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Description
Description
Command the Fees You Deserve
Instructor: Ilise Benun
Class Description
The right clients, the right prices.
Earn more money for the work you love to do – let Ilise Benun show you how in the complete guide to marketing, pricing, and booking freelance work: Command the Fees You Deserve.
Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. In Command the Fees You Deserve, she will teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Ilise will share:
- Inspiring ideas for finding and approaching clients
- Step-by-step instructions on pricing and proposals
- Tips for keeping clients happy and projects on track
You’ll learn how to identify quality prospects, deal with problem clients, and structure your marketing to avoid the feast or famine cycle of freelance work.
Command the Fees You Deserve will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.
Lessons
Day 1(13 Videos)
- Intro – What This Course is About
- Lesson 1 – The Big Ideas: Your Mindset
- Lesson 2 – Deciding Your Goals
- Lesson 3 – Do You Have What It Takes?
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Lesson 4 – Overview of the Top 5 Marketing Tools
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Free Preview: Tool #1: Your Elevator Pitch
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Lesson 6 – Tool #2: Effective Networking
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Lesson 7 – Tool #3: Your LinkedIn Profile
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Lesson 8 – Tool #4: Your Marketing Smart Website
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Lesson 9 – Tool #5: Your Email Newsletter
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Lesson 10 – The 4 C’s of Marketing
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Lesson 11 – What to Do Each Day
- Lesson 12 – Case Study: Skype Guest Jill Anderson
- Intro – What We’ve Learned So Far
- Lesson 13 – Red Flags: Chaos & No Budget
- Lesson 14 – Red Flags: Cluelessness & Disrespect
- Lesson 15 – How to Decline a Project with Grace
- Lesson 16 – How to Handle Drama Queens
- Lesson 17 – How to Clone Your Favorite Client
- Lesson 18 – How to Find Your Focus
- Lesson 19 – Target Market Brainstorm
- Lesson 20 – How to Locate a Viable Market
- Lesson 21 – How to Research Your Best Prospects
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Lesson 22 – How to Approach Your Best Prospects
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Lesson 23 – Anatomy of a Warm Email Message
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Lesson 24 – Warm Email Prospecting with Ed Gandia
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Lesson 25 – 3 Reasons You Don’t Talk Money
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Lesson 26 – How to Talk Money & Gauge a Prospects Budget
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Lesson 27 – How to Decide Whether to Do a Proposal
Day 3(15 Videos)
- Session 3 Intro – What will we cover?
- Lesson 28 – What Are You Worth?
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Lesson 29 – How To: The Science of Pricing
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Lesson 30 – How To: 4 Pricing Strategies
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Lesson 31 – How To: Art of Pricing
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Lesson 32 – Charging Your Worth with Terri Trespicio
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Lesson 33 – You Got Them Hooked: Now What?
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Lesson 34 – Anatomy of a Proposal
- Lesson 35 – Best Practices for Proposals
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Lesson 36 – How to Identify Who is “Closeable”
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Lesson 37 – How to Close the Deal
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Lesson 38 – Negotiating Tips
- Lesson 39 – Negotiating for Creatives with Katie Lane
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Lesson 40 – Q & A: Any Remaining Obstacles?
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Lesson 41 – Putting It All Together
Ilise Benun
Digital Download Ilise Benun – Command the Fees You Deserve at bingcourses.com Now!
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