George Howard – Artist Management
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Short Description:
Implement key methods for success in management, whether you are interested in managing other artists or are a self-managed artist
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Description
Description
George Howard – Artist Management
Behind the scenes of any great artist is a great manager working to create a great brand. This course explores the role and importance of an artist manager, what they do, and how they impact the career of the artist and their brand. The course begins with the basics: why an artist needs a manager, the keys to finding the right partner, and a typical management contract. From there, you’ll cover the details of planning an artist’s career, money management, and what to do when things go wrong. You’ll also examine the principles of leadership dynamics and motivation in order to focus and empower current and potential managers.
Upon successful completion of this course, aspiring managers will have the tools to embark on managing artists’ careers, and artists will better understand the critical importance of choosing the right manager, what they do, and how it will impact their potential and career. This course is designed to help those interested in a career in artist management, current managers attempting to improve and grow their business, self-managed artists who want to take control of their careers, record label owners looking to improve their effectiveness in dealing with their artist managers, and anyone passionate about music seeking to gain entrée into the business.
The course also contains detailed information and first hand accounts from managers who have represented artists such as:
Liz Phair, J.J. Cale, Robert Cray, John Lee Hooker, Throwing Muses / Kristen Hersh, John Hiatt, Motion City Soundtracks and Boston
By the end of the course, you will be able to:
- Implement key methods for success in management, whether you are interested in managing other artists or are a self-managed artist
- Create innovative, values-based strategic plans to increase the chances of success for the artists with whom you work
- Understand the important contractual and financial documents required in artist management
- Identify artists at various stages of their careers who are good candidates for your management venture
- Present concrete strategies to your artists in order to help accelerate their growth
- Utilize your strategic core document—which you will create in the course—to guide you to success in the management field
Syllabus
Lesson 1 Artist Management Basics
Lesson 2 Finding the Right Partner
Lesson 3 The Management Contract
Lesson 4 Building a Musician Business
Lesson 5 Making Money in Music (Quick Overview)
Lesson 6 Harnessing Technology Across the Musician Business
Lesson 7 Planning an Artist’s Career
Lesson 8 Launching and Developing an Artist
Lesson 9 Marketing and Publicity
Lesson 10 Money Management
Lesson 11 What to Do When Things Go Wrong and How to Avoid Problems
Lesson 12 Evaluating Team Progress
Requirements
Prerequisites and Course-Specific Requirements
This course does not have any prerequisites.
Required Textbook(s)
- All You Need to Know About the Music Business, Ninth Edition by Donald S. Passman
- Getting Signed! An Insider’s Guide to the Record Industry by George Howard (download provided in the course)
- Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
General Course Requirements
Below are the minimum requirements to access the course environment and participate in live chats. Please make sure to also check the Prerequisites and Course-Specific Requirements section above, and ensure your computer meets or exceeds the minimum system requirements for all software needed for your course.
Mac Users
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